Posted by: JC on: June 1, 2009
I will be updating this post regularly, so I’ll start with a classic:
Guerrilla Marketing by Jay Levinson
Jay’s style is no non-sense, pragmatic and effective. You can open the book at any point and get useful ideas no matter how you want to build your micro brand. Check it out in amazon.com.
Posted by: JC on: May 31, 2009
What is Micro Branding? The answer to that should be a good starting point for Micro-branding.net!
Microbranding is a set of coordinated actions that will create a distinctive impression of yourself, your blog, your small business or pretty much anything else (like your blog or even your church) in the mind and the hearts of other [...]