I will be updating this post regularly, so I’ll start with a classic:

Guerrilla Marketing by Jay Levinson

Jay’s style is no non-sense, pragmatic and effective. You can open the book at any point and get useful ideas no matter how you want to build your micro brand. Check it out in amazon.com.

What is Micro Branding? The answer to that should be a good starting point for Micro-branding.net! 

Microbranding is a set of coordinated actions that will create a distinctive impression of yourself, your blog, your small business or pretty much anything else  (like your blog  or even your church) in the mind and the hearts of other people.

Wait a minute, you say.” That sounds like, well, plain vainilla branding!” And the answer is yes and no. Yes, because the end point is the same: To create a consistent and differentiate picture of yourself or your product or service in the mind of your consumer. No, because the way you will do that is VERY different vs. the big branding giants like Coca-Cola or Procter & Gamble.

Micro branding is a mindset and an attitude. It allows you to play on an (almost) even field vs. any big player, but get far more efficient results than the big guys with big budgets.

Micro branding allows you to determine your target audience (be it customers, prospects or anything else) in a more precise way than traditional branding; and it allows you to create a micro brand that is more engaging and more personal than the large corporations’ brands.

Microbranding, in essence, allows you to differentiate from your competition and to charge a bigger premium and/or to command more loyalty. And it lets you do it in a cheaper, faster and more efficient way.

How do you do it? Well, keep tuned for more updates on micro-branding.net!